Brand Management – Internet Marketing

Definition of ‘Brand Management’ (According to Investopedia)

A function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company’s overall vision.

In my web travels I came across a video by James Hickey that accurately explains Internet Marketing and its relevance. Larger businesses rely heavily on agencies that have an intimate knowledge of internet campaigns and marketing strategy, however, marketing strategy is very important for small business owners, whether you are thinking about a start up or your small business is up and running.

Over the years, Artwurks Unlimited has created many identities (logos) and websites for clients and we stress the importance brand integrity and maintenance. Unfortunately, at times business owners will receive our recommendations as options and experiment with their new web presence, rather than applying proven techniques that will net the results they are looking for.

A great logo and professionally optimized website are only the beginning of a relationship that you will cultivate with your online visitors for years to come. Effective use of Social Media is vitally important because it allows you to increase the frequency of message you communicate.

I hope you find the video helpful, if you have further questions, feel free to contact us at