Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:
- Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
- Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding advertisements to email messages sent by other companies to their customers.
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.
What we do…
We tailor your email marketing campaign to fit the needs of your client base or to the scope of your email marketing project. You can use an email campaign to keep in touch with existing clients, letting them know about upcoming sales or events or special discounts for loyal customers.
Or, you can branch out to new markets in search of new customers and increased traffic to your phone lines, storefront, or website. Whatever your goals, Artwurks Unlimited can help you prepare an email marketing campaign that is second to none, authored using eye-catching graphics and the most recent technology. Our email campaigns are tested on every major e-mail client and inline CSS is used for full cross browser compatibility.