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Identity

The identity is the combination of a logo, visual system (typeface, colors, imagery), and editorial tone work together to form a unique and cohesive message for a company, person, object or idea.

Brand

The visual identity is not a brand. The brand is the perception formed by the audience about a company, person or idea. This perception is the culmination of the logo, visuals, identity program, messages, products and actions. While a designer cannot "make" a brand (the audience does this), the designer can form the foundation of the message with the logo and identity system.

A logo is not a brand, unless it's on a cow.

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Pricing

Logo Design (standalone) starting at $400

We have a design formula that delivers effective results. We use design elements–color, typography, illustration, photography, animation, and printing or programming techniques– to organize ideas visually in order to convey the desired impact and message.
Deliverables: All clients receive a zip folder containing the following:
  • Logo Design (vector format w/color variations, grayscale, color, reversed out)
  • Design Standards (details on how your identity should be applied)
  • All variations of the identity in various sizes & file types for web & print

Identity System starting at $600

The identity system includes the logo design along with 7 collateral pieces of your choice.
Deliverables: All clients receive a zip folder containing the following:
  • Logo Design (vector format w/color variations, grayscale, color, reversed out)
  • Design Standards (details on how your identity should be applied)
  • All variations of the identity in various sizes & file types for web & print
  • 7 polished collateral pieces of your choice!

Event Branding System starting at $500

Deliverables: All clients receive a zip folder containing the following:
  • Logo Design (vector format w/color variations, grayscale, color, reversed out)
  • Design Standards (details on how your identity should be applied)
  • All variations of the identity in various sizes & file types for web & print
  • 5 polished collateral pieces of your choice!